Did you know you could become a Certified Regal Ideas Railing Installer free of charge? DeckStars is a free, one-day seminar offered by Regal Ideas that provides contractors with hands-on training for all Regal railing and decking products. The goal of the program is to help contractors eliminate callbacks and give their customers access to stylish, safe and durable decking and railing options.
Each training session includes step-by-step installation demonstrations from several leading professionals in the industry, including brother-in-laws David Kenney and Joey Fletcher, owners of BroLaws Construction. "The BroLaws," as they are commonly referred to, have been in the construction business for more than a decade, and have made appearances on several HGTV shows, including Decked Out and Disaster Decks. Through this experience, the builders have mastered the art of railing installation and share this expertise during each DeckStars training session.
Product knowledge is not the only benefit DeckStars offers its participants. "The DeckStars program offers much more than just learning how to install railings," Kenney said. "It teaches contractors firsthand how to build a better business through marketing, best practices and social initiatives."
The six-star training program covers everything from ethics and industry trends to customer service and sales. The program shows contractors how to grow their market share as well as improve their business' profitability using sales techniques and marketing materials. On top of these benefits, becoming a Certified Installer also means that contractors will be featured on the DeckStars website, where they can showcase projects and their company’s bio.
"The main advantage (of DeckStars) is leads for a contractor," Andrew Pantelides of Regal Ideas said. "The Regal Ideas and DeckStars website generates thousands of leads from prospective customers seeking out professional installers."
In addition to increased business opportunities, working with Regal Ideas means time savings on the jobsite. On average, Regal railings can be installed 60 to 80 per cent faster than competitors’ brands. This efficiency can be attributed to the railing's innovative design, which requires significantly fewer screws then typical railing kits. These time savings can have a dramatic impact on a contractor’s profitability, as it frees up installers to take on higher quantities of work.
Contractors are able to become certified DeckStars by registering and attending a minimum of two of the five webinars available on their website. These webinars have drawn industry acclaim for their quality, educational output and entertainment value. The company will also be releasing free training videos on the DeckStars website for contractors to access from home.
“DeckStars and the Regal Ideas certification program has been an amazing way to connect with other builders, learn from them as well as give them the tools they need to succeed,” Kenney said. “DeckStars will help bring together a community of builders all with the same goal in mind, to create a beautiful safe space for people to find a place of rest.”
For more information on the DeckStars program, visit deckstars.com.
