Competition in the fencing industry is the fiercest it has ever been. To succeed, contractors must distinguish themselves from rival businesses and continually satisfy niche markets.
One way contractors have differentiated themselves in the marketplace is by installing iron fencing. While wood is the most popular fencing material in Western Canada, iron has become increasingly prevalent for both commercial and residential properties due to its impressive visual appeal and improved durability. Additionally, with the margin gap between lumber and iron closing in, the difference in cost between the material options has never been closer. As such, it’s a great time for contractors to offer the upgrade to iron or offer a blend using iron to complement wood options.
By installing iron fencing, contractors open themselves up to increased business opportunities and potentially higher profits. Iron fencing is a premium product, which allows contractors to charge more for their services, and, in turn, increase margins.
A sharp contrast between iron and wooden fencing is the concrete needed during installation. Due to the metal's weight, the cement that secures the iron posts needs to have a thicker consistency. Generally, a four-to-one gravel-to-cement ratio is recommended. Another critical difference is the relative simplicity of installing iron panels. Considering iron fence panels are pre-welded, the only tools needed to complete an installation are a level, a rubber mallet and a drill. The simplicity saves the contractor time and makes the installation an easy process, rather than having to build a frame and hammering in fence boards.
In terms of installation, iron fencing is comparable to wood primarily in the planning and layout stages. For example, for residential fencing, the maximum span between iron posts is eight feet, which means that the spacing and number of holes a contractor digs are comparable to that of a wooden fence. Additionally, while one person can install an iron or wood fence, it is generally much more manageable when two people are completing the task.
Historically, the primary reluctance to purchase iron fencing was the threat of rust. Rust spots typically develop on areas of the fence where paint has been chipped away. These openings allow water to seep into the metal, which oxidizes and causes the iron to disintegrate slowly.
Thankfully new and advanced technological practices reduce this threat. For example, a method that Nuvo Iron has adopted in their manufacturing process is e-coating (electrolysis), a treatment the iron undergoes prior to being painted. The fencing panels are immersed in a bath of coating solution, and an electric current is passed through the bath. The electricity causes a layer of resin to adhere to the iron, which gives the fence an extra layer of protection against the elements. Fences with the e-coating treatment can last for decades, making iron that much easier to sell.
With its vintage appeal, improved hardiness and simple installation, iron fencing could be what sets your business apart.
For more information on iron fencing, contact your local Co-op Home Centre.
